Your Sellers Are Flying Blind. Your Buyers Are Not.
Your buyers are signaling exactly what they need. Your sellers are measuring activity. The teams that close that gap are already pulling away — and the lead compounds every quarter you wait.
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Activity has always been easy to measure. It’s just never been the thing that wins.
For years, reading what a buyer actually wanted was guesswork, so teams measured what they could count: calls, emails, sequences. That was the best anyone could do.
That constraint is gone. AI can now read buyer intent at scale — which means the activity scoreboard isn’t just incomplete, it’s actively pointing your team in the wrong direction while your competitors retrain around the buyer.
A rep can hit every activity number and still be working dead pipeline. You won’t see it until the quarter closes.
Teams reading intent today are building a data and timing advantage that gets harder to catch every quarter it runs.
Your buyers expect a motion shaped around them. The teams that deliver it win the deal before activity-led reps even qualify it.
Join Natasha Sekkat, who works with innovative companies across the AWS ecosystem to drive new approaches to go-to-market, and Justin Shriber, CEO and Founder of Terret, for a candid conversation on how AI is reshaping the sales motion around the buyer — and what separates the teams getting it right from the ones still chasing activity metrics.
Built on AWS, Terret turns the signals buried in revenue data into a clear picture of what buyers actually need — so sellers and buyers connect in deeper, more relevant ways.
Built on AWSAn hour that changes what you measure
Why activity metrics hide more than they reveal about real pipeline.
What high-performing teams see that others miss about buyer intent.
How AI is reshaping the sales motion around the buyer, not just the rep.
Where the GTM playbook is heading — and how to get ahead of it.
One sees the pattern. One built the fix.
An AWS GTM leader who watches this shift play out across hundreds of companies, and the founder who built the platform that closes the gap — in one room, unscripted.
Natasha Sekkat
Director of New Customer Acquisition, AWSCloud Sales Centers · NAMER Sales Development
Natasha leads new customer acquisition for AWS’s NAMER Sales Development team within the Cloud Sales Centers. She works with innovative companies across the AWS ecosystem on new approaches to go-to-market, focused on how AI is reshaping the way sales teams identify, engage, and win new customers.
Justin Shriber
CEO and Founder, TerretJustin is CEO and Founder of Terret, an AI-native revenue intelligence platform that helps revenue teams see what’s actually driving pipeline. He has spent his career at the intersection of sales, marketing, and technology — building products and teams focused on turning revenue data into action.
CROs, VPs of Sales, RevOps, and revenue leaders rethinking how their teams find and win pipeline.
Your competitors are already reading the signals
One hour with Natasha Sekkat and Justin Shriber on the motion that’s separating the teams pulling ahead from the ones still counting activity.
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